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Home Country Bias

‘Hi, I came across this really nice video on the Franklin Templeton website. Check it out!’

As human beings we are often driven by an innate sense of nationality and pride in our country. While that may work well in the field of sports when you support your country, it may not work in all circumstances. This behaviour is known as “home country bias”. Remember, there are positives which other countries have and we need to utilize them to our advantage. This is especially important when we invest beyond our home country and seek exposure to international markets to diversify our portfolio. Take a look at this video for more on home country bias.