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Startup are for starters, main-course can wait!

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Startup are for starters, main-course can wait!

“Study hard. You must crack through some big MNC during campus hiring…” Well, this was the mantra used to inspire students to focus on studies through their college days. MNCs have been torchbearers of the big pay-cheques, good perks, international assignments, an office, and much more.

However, career paths have changed for today’s youth. With ever-increasing competition, a bachelor’s degree is no longer enough. And, even with a higher degree, employment isn’t guaranteed. So, how does one make themselves stand out and 'reach for better' in such an ambitious environment? An alternative is to go for a startup - either create one or join one. Steep learning curves, tremendous exposure to multiple job profiles & challenges, quick problem-solving in a scalable environment and job satisfaction is a kickstart to aspiring careers. Major cultural and operating style differentiators provide a genuine alternative to the steadier life of an MNC corporate ladder culture.

Startups offer an opportunity for any team to create a foundation for a new business with the promise of creating scale, creating value, creating efficiencies, and creating wealth. More often than naught startups also provide a platform for allowing an innovative and inventive work environment, driven via technological advancements. Terms like artificial intelligence, augmented/virtual reality, 3-D printing, among many others point to a promise of a future that is exciting and sustainable.

Startup teams often work in a lean environment with a high propensity to risk-taking. For an individual, this means being part of the change. This is a major challenge for MNCs that often become bureaucratic and are slow adopters. Startups, on the other hand, give an employee a variety of opportunities and responsibilities.

The exposure to other areas of work and divisions not only increases an individual's professional opportunity but also personal growth. This is something that I have experienced as the founder-director of DU Beat, India’s largest student newspaper. Any intern at DU Beat is exposed to the writers, reporters, designers, marketers and editors around them, regardless of their role. It’s heartening to know that many of them today are entrepreneurs striving to keep the flame burning.

Views and opinions expressed herein are personal and do not necessarily reflect the views or opinion of Franklin Templeton Investments.

Author: Dhaval Gupta

Dhaval Gupta is the Executive Director and heads digital initiatives at CyberMedia, India’s Largest B2B Media House. CyberMedia is a 36-year old media house and is publicly listed on NSE and BSE. As a new media advocate, Dhaval has a keen understanding of media and technology space. He is the architect of CyberMedia partnerships with Google, Facebook, Twitter, and oversees an ad network of over 5 Billion digital ads each month. Dhaval has also been actively involved as a mentor & advisor to startups in the field of Media, Marketing, Data and Technology.

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